Boost sales with photorealistic 3d product renders

A rather extensive survey of the literature suggests that in the current era of the ‘visual economy’ and increased use of sales promotions, product images have emerged as stronger tools for communicating with and selling to customers. In a nutshell, the proverb is true, or rather pictures speak: beautiful ones persuade. However, finding good product photos that would give your items the nice, quality look that would help sell your product is not an easy task and could be costly.

That’s where photorealistic 3D rendered images come in Photorealistic 3D rendered images provide a more realistic feel than any other 3D images to date.

Overview: Photorealistic 3D Renders

Photorealistic 3D rendering is the use of 3D modeling software in the generation of realistic images of products. 3D artists model products in intricate 3D, then create ‘renders’ of 2D views from different angles with accurate lighting, reflections, textures, shadows and backgrounds.

The final images appear to be authentic photographs and are perfect for showcasing products in the best manner. But they provide substantially more control, steadiness, and versatility compared to standard product photography.

Advantages of Applying Photorealism Renders

1. It is necessary to display the products in the ideal condition for selling, as the first impression created by the products will determine how consumers will treat them.

3D product renders do not involve working on actual objects, thus giving the designer total control over color, lighting, positioning, and other factors. Perfect fabricated items can be displayed as flawless, heroically lighted, and from all the most visually stellar positions which are significantly more optimal than those attainable with live photographs.

2. Establish a clear and sustainable brand identity and communicate it effectively

Staying on vision is extremely important for branding and in the case of photography especially when having different batches of a particular product. In 3D rendering, you can simply utilize the same lighting rigs, models, and scenes as initial animation to guarantee consistency and compliance with the company image.

3. More affordable than shots taken by a photographer

Photorealistic renders eliminate the expenses of having to hire a studio, purchasing items used in shootings, hiring photographers/crews, and the prices of sources of light, and other props and tools used during complex photoshoots. The same 3D models can be used when the same products are to be viewed in different colors or arrangements.

4. Showcase Concepts Before Manufacturing

Arguably, one of the most significant uses of renders is to be able to present product designs and ideas to clients in a purely visual manner without needing to invest in actual manufacturing. This is because product managers can go through the different stages of development effectively and easily when working with 3D models as opposed to creating prototypes. Real-life renderings help perfect and be assured of a design before it is finally passed through the green light.

5. Get Familiar with Photos and Produce Images Much Faster Than Before

If the 3D product models and scene files are established new renderings can be created quickly by just changing colors, configurations or angle of view. Small changes that would call for another round of photoshoots can therefore be accomplished in minutes to hours. This enhances the provision of a swift response to market demands.

6. Designing Concept 360 Spins & Animations

The objects can be positioned accurately to the desired places and then gradually rotated to provide excellent 360-degree spinning movements to illustrate all sides of articles/objects. There are also other forms of animation flythroughs, demonstrations, and Explainer videos which can also be created by changing the position of the virtual camera. It is at this level of dynamic and interactive that it would be considered difficult and incredibly costly to create purely through the use of photography.

7. Highlight Specific Features

Cutaways and exploded renderings allow for the separation of certain elements and focus on specific areas of an object that are necessary for clarification of the information in the context of the instructional materials. Once more, it is again very challenging to accurately generate from photographs alone using such techniques.

In this context, let us analyze how this enhances the sales.

Compelling and emotive visual content results in higher conversions:

- Guide the Customers on How they Could Use the Product
Photorealistic quality in a product also enables the customers or viewers to be able to imagine and visualize how those particular products fit in terms of aesthetics in their lives. It is more focused on driving emotional engagement and fostering relationships.

- Increase Confidence in Real-life Representations
When this is done and the images of the products are represented with fewer idealizations and more apparent imperfections, the sale skepticism is neutralized and the subconscious honesty and trust towards the provider is heightened.

- Facilitating Effective Confidence in the Purchase Process
When every possible orientation, configuration, or intended use is shown customers’ perception of what they are about to purchase is greatly enhanced which gives the much-needed assurance to make the final decision and buy. Hence, the indicators of uncertainty – one of the formidable challenges for sales – are lessened.

- As stated earlier, it is responsive to modern buying habits.
Currently, the major consumer trend is the use of mobile devices to shop online, and for these consumers, images are used to assess the products. Any eCommerce merchants that align themselves with the current buying behavior by offering great images and videos stand to gain the most conversion rates.

- Hero Images for Social Media & Ads
Compelling product renders also come with a ‘hero shot’ visualization; perfect for sharing on IG, FB, and ads/marketing campaigns. They display polished brand imagery for viewers to watch and possibly want for themselves.

How can I make the most out of these renders for my business?

Here are some of the ways top eCommerce brands are leveraging these hyper-realistic 3D visuals to boost their bottom line:

- Display on eCommerce product pages as a text layer.
- This element can be placed on the landing pages of the site to popularize certain brands and products.
- Insert in the web clips that air on TV and other media products like magazines.
- In this field, use the post natively for the organic interaction with the social networks.
- Hire as paid social visual posts
- Use in e-mail promotion, brochure, and catalog advertisement- Include design attributes and artwork on the packaging

The more eye-popping 3D visuals are applied, the clearer their contribution and usefulness in achieving sales targets.

Visuals are a crucial aspect of any product and the renders can make them come to life.

Since year-to-year consumers tend to consume more and more images and visual content products need to be more sophisticated in their branding images. Nothing perhaps is as effective in grabbing the attention of the audience as photoreal 3D rendering.

What makes it a revolutionary technology is that it enables eCommerce businesses to present their tangible products in the best possible way, all while keeping the costs low. Also, applications like web AR integration and virtual photography have been developed to allow customers to touch, feel, and move objects before placing an order.

For additional information on how you can implement rendered visualizations to your exclusive product range, business requirements, and clientele, please get in touch with our specialist advisors.